public relations officer

College/CEGEP

2 years to less than 3 years

  • Business, Management, Marketing and Related Support Services, Other
  • Area of Specialization
  • Marketing
  • Work Setting
  • Business
  • Specific Skills
  • Advise clients on advertising or sales promotion strategies
  • Act as spokesperson for an organization
  • Initiate and maintain contact with the media
  • Answer written and oral inquiries
  • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
  • Develop, implement and evaluate communication strategies and programs
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Gather, research and prepare communications material
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
  • Work Conditions and Physical Capabilities
  • Attention to detail
  • Personal Suitability
  • Initiative
  • Effective interpersonal skills
  • Flexibility
  • Team player
  • Excellent oral communication
  • Excellent written communication
  • Client focus
  • Judgement
  • Organized